Going it solo as a business person can sometimes get to you. Everything rests on you – production, marketing, delivery and customer relationship management.
Some days things don’t go right and you don’t feel like going on. Here are a few things you can do to make your entrepreneurship journey easier:Listen to motivational speakers and business people before you start your day. This will inspire you with ideas and energy to push to the next level. I listen to Jim Rohn and Patrick Bet-David. YouTube is a great resource.
Leverage the average of 5. Since you are the average of the 5 people you spend your time with, be intentional about connecting with people who have gone ahead of you in your field and hang out with them, read their books and seek them out as mentors. They will shorten your learning curve.
Connect with God. My Christian faith starts my day and helps me surmount obstacles. Even nature reminds you with the sunshine and the thunderstorms that there is someone bigger than us who orders the earth. When the obstacles seem to be beyond you and you have done your best, it will help you to know that there is someone beyond it. As our people say ‘las las.. you go dey alright’.
Today, the biggest brands utilize social media, direct mail and events to tell their stories. You don’t need a big ad budget to do that. Now we all have the same tools.
But, do you know how to use them? Here are some tips to telling your story.
Establish your audience and their location: It is important that you know the market segment you want to appeal to, who they are, their income, lifestyle and social/physical location.
Establish their conflict: What problem do they have and need to be addressed? How will your company solve that for them?
Understand context: Once upon a time, in a land far away, there was a little girl who lived with her step mother.. Get into the context from which the problem emanates.
I will be hosting a class on storytelling in 2019. If you are interested in participating, send an email with your name to: firstname.lastname@example.org and you will receive the details of the program.