Today, the biggest brands utilize social media, direct mail and events to tell their stories. You don’t need a big ad budget to do that. Now we all have the same tools.
But, do you know how to use them? Here are some tips to telling your story.
- Establish your audience and their location: It is important that you know the market segment you want to appeal to, who they are, their income, lifestyle and social/physical location.
- Establish their conflict: What problem do they have and need to be addressed? How will your company solve that for them?
- Understand context: Once upon a time, in a land far away, there was a little girl who lived with her step mother.. Get into the context from which the problem emanates.
I will be hosting a class on storytelling in 2019. If you are interested in participating, send an email with your name to: firstname.lastname@example.org and you will receive the details of the program.
All the best Crafters!